Yuya, whose real name is Mariand Castrejón Castañeda, was born on March 13, 1993, in Cuernavaca, Morelos, Mexico. From a young age, she had a passion for ballet and theater, immersing herself in the world of performing arts. It was during her formative years that she discovered her love for makeup and beauty, which would eventually shape her future career.
At the age of 16, Yuya entered a makeup contest and emerged victorious, sparking the idea to create her own YouTube channel. Little did she know that this decision would catapult her into stardom and establish her as one of the most influential figures in the online beauty community.
Yuya's self-titled YouTube channel quickly became a sensation, attracting millions of subscribers who eagerly awaited her beauty tutorials, product reviews, and lifestyle content. Her approachable personality and genuine passion for all things beauty endeared her to audiences worldwide, propelling her to the upper echelons of YouTube stardom.
Aside from her YouTube channel, Yuya also ventured into other creative projects, such as writing. She penned two bestselling books, "Los Secretos de Yuya" and "Las Confesiones de Yuya," which further solidified her status as a multi-faceted talent.
Yuya's close-knit family played a significant role in shaping her identity and supporting her dreams. She shares a special bond with her older brother, Fichis, who is also a social media star in his own right. Yuya's parents, Maribel and Andrés, provided a nurturing environment for her to thrive and pursue her passions.
Interestingly, Yuya's nickname, derived from a character on Mexican television named Yuya, la Gorda, was given to her by her uncle. This moniker would eventually become synonymous with her online persona and brand, symbolizing her relatable and down-to-earth nature.
In August 2019, Yuya began a romantic relationship with singer Siddhartha, and the couple welcomed their first child together in October 2021. Prior to this, Yuya was in a relationship with YouTuber Beto Pasillas until mid-2019, showcasing her resilience and growth in matters of the heart.
As Yuya's star continues to rise, her impact extends beyond the realm of YouTube. She has collaborated with renowned brands, graced the covers of magazines, and lent her voice to important causes, such as the United Nations. Yuya's influence transcends borders, with millions of followers on various social media platforms, including Twitter and Instagram.
As Yuya's legacy continues to evolve, her story serves as an inspiration to aspiring content creators and beauty enthusiasts worldwide. Her impact on the beauty industry and online community is immeasurable, solidifying her status as a trailblazer and trendsetter in the digital age.
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