William Knight, born on January 19, 1996 in Atlanta, Georgia, is a social media personality who rose to fame through his character, The Brim Reaper. He spent his early years in Tacoma, Washington before relocating to Los Angeles, California to pursue his college education. Knight has one older sister with whom he shares a close bond.
In 2017, Knight made his debut on Instagram with a post showcasing him seated in a DeLorean reminiscent of the iconic car from the film 'Back to the Future.' It wasn't long before he began gaining a following for his unique content, particularly on the TikTok platform. His TikTok page, under the moniker grandrisingapp, garnered over 1.6 million followers, while his Instagram account, williamknightt, amassed more than 210,000 followers.
As The Brim Reaper, Knight often shares motivational messages with his fans and delves into discussions on spirituality and conspiracy theories. Some of his most popular content revolves around topics such as coincidences, with one TikTok video earning over 8 million views. His videos typically feature him in serene wooded settings, speaking directly to the camera with an engaging presence.
In 2021, Knight's popularity soared as he shared fan-created meme art of The Brim Reaper character inspired by the Final Fantasy figure Sephiroth. He also developed a smartphone app called Grand Rising, aimed at promoting spiritual growth and manifestation among users. His influence extends beyond social media, with appearances in memes alongside Mark Zuckerberg and featuring in rapper Cardi B's profile picture on X. Additionally, Knight's videos have been showcased on Rob Dyrdek's Ridiculousness, further solidifying his status as a prominent figure in the digital realm.
Despite his growing fame, Knight remains connected to his roots, often sharing insights into his personal life and interests with his followers. He is known for his active engagement with fans, regularly participating in interviews and podcasts such as the H3 podcast hosted by Ethan and Hila Klein. Knight's dedication to creating meaningful content and fostering community among his audience continues to propel him to greater heights of success.