Veronica Arroyo, born on September 9, 1999 in San Juan, Puerto Rico, grew up in a unique environment. She was raised on a piece of land where her family practiced sustainable living, growing their own food, and minimizing waste as much as possible. Surrounded by nature and animals, Veronica developed a deep appreciation for the environment from a young age.
Veronica's interest in fashion and design led her to pursue a career in the industry. In June 2020, she launched her own brand, Vaed (Veronica Arroyo Environmental Designs), which quickly gained popularity for its sustainable and retro styles. The brand focuses on zero waste principles and size inclusive designs, showcasing Veronica's commitment to ethical fashion practices.
Aside from her fashion brand, Veronica also documents her lifestyle and fashion journey on social media platforms like TikTok and YouTube. Her TikTok account, vaed_va, has garnered over 320,000 followers, while her YouTube channel features a variety of lifestyle content.
Veronica's talent and dedication to sustainability caught the attention of the fashion industry, leading her to showcase her designs at London Fashion Week. Her unique perspective on eco-friendly fashion resonated with audiences, positioning her as a rising star in the industry.
Veronica's personal life plays a significant role in shaping her creativity and values. She is in a long-term relationship with Daniel Argota, with whom she shares a passion for sustainability and ethical living. Veronica is based in Puerto Rico, where she resides with her family, including her older sister and parents.
While Puerto Rico serves as her home base, Veronica also spends time in New York City, where she draws inspiration for her fashion designs and content. Her diverse background and experiences contribute to the unique aesthetic of her brand and social media presence.
Veronica's artistic journey has not been without its challenges. During the COVID-19 pandemic, she struggled with burnout and a lack of motivation to complete sewing projects. In a candid video on her YouTube channel, Veronica shared her feelings of distress and uncertainty.
However, over time, Veronica found her way back to her creations and passion for fashion. Her resilience and determination to overcome obstacles demonstrate her commitment to her craft and values.
Veronica draws inspiration from various sources, including her favorite artists like Olivia Rodrigo. Their creative endeavors inspire her to push boundaries and explore new ideas within her designs. Veronica's ability to blend sustainability with style sets her apart in the fashion industry, influencing others to adopt eco-conscious practices.
As Veronica continues to evolve as a fashion designer and influencer, her dedication to sustainability and creativity remains unwavering. Through her brand Vaed and social media platforms, she strives to make a positive impact on the industry and inspire others to embrace ethical and inclusive fashion.