Toni Petersson is a renowned business executive known for his role as the CEO of oatmilk producer Oatly. Born on December 14, 1967 in Gothenburg, Sweden, Petersson has made significant contributions to the plant-based food industry through his innovative leadership.
Petersson attended Alströmergymnasiet high school in Sweden before pursuing a diploma in Marketing Strategy from IHM Business School in 1993. His entrepreneurial spirit was evident from a young age, as he and his brother collaborated on various business ventures, including the establishment of Izakaya Koi, a successful restaurant and lifestyle concept business in Malmo. Together, they also launched a nightclub, a café, and Koi Living, a clothing and interiors company, demonstrating their diverse interests and entrepreneurial acumen.
Petersson's tenure as the CEO of Oatly marked a turning point for the company, propelling it to international success. Under his leadership, Oatly became a global phenomenon, with branches in over 20 countries. Petersson's strategic initiatives, such as creating engaging slogans and appearing in TV commercials, contributed to the brand's widespread recognition and popularity.
One of Petersson's defining moments came in 2021 when Oatly went public, a move that solidified its position in the market and attracted the attention of investors. Notably, JP Morgan, Morgan Stanley, and Credit Suisse served as underwriters for Oatly's initial public offering, underscoring the company's credibility and growth potential.
Despite his professional success, Petersson remains grounded in his personal life. He comes from a Japanese family and shares a close bond with his brother, with whom he has embarked on numerous entrepreneurial ventures. Petersson is a devoted husband and father, with one son and one daughter, and values family life alongside his career achievements.
Throughout his career, Petersson has been committed to promoting plant-based alternatives and advocating for sustainability. His vision as the "original Swedish oat punk" reflects his mission to provide consumers, especially children, with options that prioritize health and environmental awareness.
Toni Petersson's impact on the plant-based food industry is profound, and his legacy as a visionary leader continues to inspire others in the business world. Through his dedication to innovation and sustainability, Petersson has transformed Oatly into a global powerhouse and set a new standard for conscious consumerism.
Related links