Sumaya Yusuf was born on October 27, 1999 in the United States. Growing up, she developed a passion for beauty and makeup, which would later shape her career as a digital content creator.
In 2020, Yusuf made her TikTok debut with a video titled "Why was this was hard to do with a hijab on." The video quickly gained traction and helped her build a following on the platform. Known for her engaging and informative content, Yusuf's TikTok account, ysumaya, has amassed over 340,000 followers.
One of Yusuf's major career milestones came in 2022 when she became an official Sephora partner and content creator. This partnership not only solidified her status as a beauty influencer, but also opened up new opportunities for collaborations and brand partnerships.
In early 2023, Yusuf experienced another breakthrough moment when her TikTok video titled "its 3am and I'm playing with makeup...what am i doing" went viral, garnering over 2.5 million views. This viral success further solidified her position in the beauty community.
Yusuf's close bond with her family is evident in her content, as she often shares moments with her loved ones. In November 2022, she posted a video doing her mom's makeup, showcasing their special relationship.
Yusuf's dedication to her craft has not gone unnoticed, as she has had the opportunity to collaborate with industry professionals such as celebrity makeup artist Mario Dedivanovic. Their work together while she was part of the Sephora squad allowed Yusuf to learn from one of the best in the beauty industry.
Known for her expertise in beauty and makeup, Yusuf's content showcases her creativity and passion for the industry. From product demonstrations to tutorials, she offers her followers valuable insights and tips to enhance their own beauty routines.
Yusuf's journey as a digital content creator continues to inspire and empower her audience, as she remains dedicated to creating engaging and informative content that resonates with beauty enthusiasts worldwide.
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