Shruti Arjun Anand is a YouTube sensation known for her expertise in makeup, fashion, beauty, DIY, and sketch comedy. With over 10 million subscribers, she has become a household name among those seeking skincare and haircare tips, cosmetic tutorials and reviews, as well as fitness and lifestyle content. In addition to her personal channel, she also manages the popular fashion and beauty channel Anaysa, which boasts millions of subscribers.
Originally from the town of Jhansi in Uttar Pradesh, India, Shruti Arjun Anand pursued a computer science degree and began her professional career in IT at Steria India Limited. It was during her lengthy daily commute to work that she discovered the world of YouTube tutorials, sparking the idea to start her own channel. In 2009, she married and relocated to the United States with her husband, only to return to India in 2013 to focus on her YouTube career full-time.
Shruti's YouTube journey began with videos like "How To Remove Pimples Overnight | Acne Treatment" and "5 Quick & Easy Hairstyles | Heatless Hairstyles," both of which exceeded 10 million views each. Her engaging content and informative tutorials quickly gained her a loyal following, leading to the establishment of her own media company, SpiceUp Media.
In 2016, Shruti Arjun Anand was recognized as one of India's top 10 YouTube superstars by The Economic Times, alongside fellow content creator Kanan Gill. Her innovative approach to beauty and fashion has set her apart in the crowded YouTube landscape, earning her a dedicated fan base and numerous accolades within the online community.
Despite her immense success on YouTube, Shruti remains grounded in her roots and family values. She credits her upbringing in Uttar Pradesh for shaping her work ethic and creativity, while her marriage and relocation experiences have taught her resilience and adaptability. With an unwavering commitment to quality content and authenticity, she continues to inspire and empower her viewers with every video she creates.
Shruti Arjun Anand's journey from a computer science graduate to a YouTube superstar is a testament to her passion, perseverance, and dedication to her craft. As she continues to innovate and inspire in the beauty and fashion industry, her impact on the online community only continues to grow.