Shifa Merchant was born on November 6, 1991, in India. She grew up with her mother, Mariyam Mukadam, and her brother. From a young age, she was drawn to the world of entertainment and fashion, with a passion for Bollywood films and glamorous red carpet events.
Before becoming a successful blogger, Shifa worked as a movie marketeer specializing in promoting Bollywood films. Her experience in the industry gave her valuable insights into the world of cinema and marketing, which would later influence her blogging career.
In the spring of 2015, Shifa launched her blog, Sassy Shif Says, where she shared her thoughts on fashion, travel, entertainment, and more. Her unique perspective and engaging writing style quickly attracted a large following of readers who were eager to hear her opinions on movies, food, beauty, and lifestyle.
Not content with just writing, Shifa also created a YouTube channel to complement her blog. On her channel, she posts hauls, vlogs, and beauty videos, allowing her audience to engage with her content in a more visual and interactive way.
One of the highlights of Shifa's career was attending the 2017 launch of the Dafni brush, where she walked the red carpet alongside actress Gul Panag. The event was a memorable experience for Shifa, who enjoyed the glitz and glamour of the entertainment industry.
Despite her bustling career, Shifa always makes time for her family. She shares a close bond with her mother and brother, who have been supportive of her blogging journey. Their love and encouragement have been instrumental in Shifa's success.
As Shifa continues to pursue her passion for fashion, travel, and entertainment, she looks forward to expanding her blog and YouTube channel. With her creative vision and engaging content, she is sure to captivate audiences around the world and solidify her place as a prominent voice in the industry.