Sarah Humphrey is a self-taught fashion designer known for her label, Chasing Unicorns, which she launched in March of 2017. Her passion for fashion and design has led her to create a brand that is heavily influenced by vintage aesthetics, capturing a sense of nostalgia and whimsy in every piece.
Before delving into the world of fashion, Sarah earned a degree in biology at university, showcasing her dedication to learning and exploring diverse interests. This background in science provides a unique perspective that she incorporates into her designs, blending creativity with analytical thinking.
Since the launch of Chasing Unicorns, Sarah has garnered a strong following on social media, with her Instagram account, @chasing__unicorns, amassing over 90,000 followers who are captivated by her unique style and artistic vision. Her brand has gained recognition for its vintage-inspired pieces that celebrate individuality and self-expression.
As a mother of four children, Sarah balances her passion for design with her family life, finding inspiration in the beauty of everyday moments and the adventure of raising her children in Byron Bay, New South Wales. Despite being originally from America, she has embraced the Australian lifestyle and scenery, infusing her designs with a sense of wanderlust and freedom.
Sarah's aesthetic is characterized by a love for all things vintage, drawing inspiration from past eras and blending them with modern trends to create a unique fusion of old and new. Her designs are timeless yet contemporary, reflecting a bohemian spirit that resonates with her audience.
Collaborating with artisans and craftsmen, Sarah ensures that each piece from Chasing Unicorns is made with care and attention to detail, preserving the artistry of traditional craftsmanship in a fast-paced, mass-produced world. Her commitment to sustainability and ethical practices sets her brand apart, emphasizing the importance of conscious consumerism and mindful production.
Through her work, Sarah Humphrey has made a significant impact on the fashion industry, inspiring others to embrace their creativity and individuality. Her dedication to authenticity and passion for design shines through in every collection, creating pieces that tell a story and resonate with those who appreciate artistry and craftsmanship.
As she continues to expand her brand and reach new audiences, Sarah remains true to her vision of creating fashion that is not just clothing, but a form of self-expression and empowerment. With Chasing Unicorns, she invites others to join her in the pursuit of beauty, magic, and the joy of chasing dreams.
Follow Sarah Humphrey and Chasing Unicorns on Instagram @chasing__unicorns to stay updated on her latest collections and creative endeavors.