Sarah Ayu was born on April 8, 1995, in Indonesia, where she was raised by her loving parents. From a young age, Sarah showed a talent and passion for makeup and beauty, which would eventually lead her to become a successful beauty guru on YouTube.
Sarah Ayu started her YouTube channel on October 21, 2014, with the goal of sharing her love for makeup with the world. She quickly gained a following for her engaging content, which includes themed makeup tutorials, beauty equipment hauls, and daily beauty routines. Over the years, Sarah has amassed over 280,000 subscribers and more than 21 million views on her channel.
Despite her busy schedule as a beauty influencer, Sarah always makes time for her family. She often shares photos and videos of her loved ones on social media, showing her close bond with her mother, who has been a source of inspiration and support for her throughout her career.
In July 2017, Sarah had the opportunity to meet her idol, Nikkie De Jager, also known as NikkieTutorials. Meeting Nikkie was a dream come true for Sarah, as she had long admired her talent and success in the beauty industry. The encounter served as a reminder of how far Sarah has come in her own journey as a beauty guru.
Through hard work, dedication, and a genuine passion for makeup, Sarah Ayu has carved out a successful career for herself as a beauty influencer on YouTube. With her growing popularity and loyal fan base, she continues to inspire others with her creativity and talent in the world of beauty.