Samantha Maria, known online as Sammi Maria, was born on October 8, 1989, in Harrow, London, England. She had a challenging childhood, as her father left when she was very young. He remarried and had two other children, making them Sammi's half-siblings.
Despite her difficult family situation, Sammi was determined to succeed. She pursued a degree in fashion styling and graduated with flying colors. In 2009, she decided to share her love for style and makeup with the world by starting a blog and creating content on YouTube.
Sammi's YouTube channel, beautycrush, quickly gained popularity, amassing over 1.7 million subscribers. Her tutorials, outfit showcases, opinions, and advice captivated audiences, establishing her as a style and fashion expert.
In addition to her main channel, Sammi launched a second channel called TheSammiMariaShow, which also garnered a significant following. Her engaging content and charismatic personality resonated with viewers, further solidifying her status as a leading beauty vlogger.
Despite facing personal challenges, Sammi found happiness in her relationship with Jason Davis. The couple welcomed a daughter on December 21, 2016, and tied the knot in July 2017. However, their marriage faced difficulties, leading to their separation in 2020.
Sammi Maria's impact on the beauty and fashion industry is undeniable. Like Tanya Burr, another London-based beauty vlogger managed by Gleam, Sammi has inspired countless individuals to embrace their personal style and feel confident in their own skin.