Samantha Jo Schreiber, known to her fans as Sam, was born on September 17, 1998, in Lexington, South Carolina. She grew up in a loving family with her parents, Kelly and William Schreiber, and her two sisters, Meghan and Amanda. From a young age, Sam showed a natural talent for creativity and self-expression.
During her high school years in Wisconsin, Sam balanced her studies with a job at Ulta Beauty. It was there that she discovered her passion for beauty and makeup. She began experimenting with different looks and techniques, honing her skills through practice and dedication.
Sam's journey to YouTube fame began when she created her channel, Samantha Jo. Her videos, which range from vlogs to beauty tutorials, quickly gained a following. However, it was her viral video, "First Brazilian Wax Experience | Warning Language," that catapulted her to online stardom. The video's candid and humorous approach resonated with viewers, earning Sam a loyal fan base.
Throughout her career, Sam has drawn inspiration from fellow YouTubers, such as Emma Chamberlain. She has been compared to Emma for their similar content styles and personalities. In response, Sam created a video titled "VLOGGING LIKE EMMA FOR A DAY," in which she embraced the comparison and put her own spin on it.
As of now, Sam has amassed over 1 million subscribers on YouTube, a testament to her engaging content and strong connection with her audience. She continues to push boundaries and explore new opportunities within the digital space. With her unwavering determination and creativity, Sam is poised to leave a lasting impact on the YouTube community and beyond.