Roberto Lee was born on April 23, 1983, in Matamoros, Tamaulipas, Mexico. From a young age, he showed a keen interest in business and entrepreneurship. Growing up, he watched his father, a successful businessman, manage his own company and this inspired Roberto to follow in his footsteps.
Initially, Roberto pursued a career in politics with the dream of becoming a Federal Deputy. He spent thirteen years in the field, working tirelessly to make a difference in his community. However, his political career came to an abrupt end when he was unexpectedly fired. This setback forced him to rethink his path and he decided to venture into the world of business.
Roberto's big break came when he secured the rights to distribute Four Loko in Mexico. At the time, the popular beverage was not available in major retailers like Walmart in the country. Roberto saw this as an opportunity and quickly struck a deal with Phusion Projects to become the sole distributor of Four Loko in Mexico.
With his entrepreneurial spirit and business acumen, Roberto successfully introduced Four Loko to the Mexican market. He worked tirelessly to promote the brand and expand its presence across the country. His efforts paid off when Four Loko gained significant popularity among young people and became a household name in Mexico.
Aside from his business ventures, Roberto is also an avid sneaker collector. He has a passion for rare and limited-edition sneakers, which he showcases on his Instagram profile. With over 90,000 followers, he has built a loyal following of fellow sneaker enthusiasts who admire his collection.
Outside of his business endeavors, Roberto values his family and upbringing. He often shares photos with his father on social media, highlighting the strong bond they share. Despite his busy schedule, he makes time to spend with his loved ones and cherishes the support they provide him.
Roberto's success in business has led to opportunities for collaboration and sponsorship. In April 2019, he sponsored a Four Loko event party in Cancun, featuring performances by renowned reggaeton singer J Balvin. This event showcased Roberto's influence in the entertainment industry and solidified his reputation as a prominent figure in the business world.
Roberto Lee continues to make waves in the business and entrepreneurial scene, constantly seeking out new opportunities for growth and success. Through his perseverance and determination, he has established himself as a visionary leader and a role model for aspiring entrepreneurs around the world.