Rob Alford, a native of British Columbia, Canada, was born with a passion for the outdoors and extreme sports. Growing up in the mountains, he was immersed in the world of skiing from a young age. However, it wasn't until he acquired his first snowmobile that his love for backcountry adventures truly took off. Originally pursuing a career as a professional skier, Alford soon discovered the thrill of snowmobiling and never looked back.
Alford's daring stunts and exceptional skills on a snowboard quickly caught the attention of the extreme sports world. He began to make a name for himself in the industry, landing features in publications such as SledHeads, Mountain Sledder, Slednecks XIV, and Mountain Sledder Magazines. Known for his fearlessness and innovation, Alford soon became a household name among adrenaline junkies everywhere.
Aside from his snowboarding career, Alford is also an accomplished snowmobiler, enduro dirt biker, and mountain biker. He is a sought-after guide for snowmobile rides at his personal lodge in Revelstoke, British Columbia, where he shares his passion for the backcountry with others. In addition to his extreme sports pursuits, Alford also works as a commercial fisherman in Vancouver, showcasing his versatility and dedication to his passions.
As an official Ski-Doo brand ambassador and member of the Ski-Doo Backcountry Expert Team, Alford represents some of the biggest names in the industry. His groundbreaking accomplishments, such as being the first snowmobiler to ride pillow lines on a sled, have solidified his reputation as a trailblazer in the extreme sports world. Alongside fellow ambassadors Ashley Chaffin and Craig McMorris, Alford continues to push the boundaries of what is possible in the snowboarding and snowmobiling realms.
When he's not tearing up the backcountry or hitting the slopes, Alford enjoys spending time with his family. A devoted husband and father, he often shares glimpses of his personal life on social media, including a heartwarming New Year's photo with his wife and son, Bronson. Despite his hectic schedule and demanding career, Alford always makes time for what truly matters most to him.
Rob Alford's contributions to the world of extreme sports are immeasurable. As a pioneering figure in snowboarding and snowmobiling, he has inspired countless individuals to chase their dreams and pursue their passions. With his fearless attitude and unwavering dedication, Alford continues to leave a lasting impact on the industry and beyond, solidifying his status as a true icon of the extreme sports world.