Reem Alswaidi was born on November 11, 1991, in Riyadh, Saudi Arabia. Growing up in a conservative society, she always had a passion for beauty and fashion. Despite the limitations placed on women in her country, Reem was determined to carve out a path for herself in the beauty industry.
After completing high school, Reem decided to pursue her dream of becoming a makeup artist. She enrolled in the Formul'A Academy French school of hairdressing and makeup in Riyadh, where she studied for four months. Eager to enhance her skills, she then sought training from top makeup artists around the world.
Reem's thirst for knowledge led her to travel to Europe, the US, Dubai, and Egypt to work with renowned makeup artists such as Scott Barnes and Bassam Fattouh. Through these experiences, she honed her craft and developed her own signature style that would later set her apart in the beauty industry.
Reem's big break came when she decided to showcase her talent on social media. In a bold move, she became the first Saudi woman to show her face online, breaking barriers and inspiring women in her country to pursue their passions fearlessly. Her Instagram account, reemmua, quickly gained a following of 1.2 million, propelling her to fame as a beauty influencer.
Reem's success on social media caught the attention of renowned fashion designers such as Versace, Dolce & Gabbana, and Fendi. She began collaborating with these luxury brands, modeling their clothing and showcasing their products to her ever-growing audience.
Despite her busy schedule, Reem always makes time to connect with her followers on social media. Her Twitter account has 6,000 followers, where she shares insights into her spiritual beliefs and values. Reem finds strength in her relationship with God and strongly believes in the concept of Karma.
In September 2018, Reem had the opportunity to meet pop superstar Rihanna, a moment she documented on her Instagram account. The meeting not only highlighted her rising influence in the industry but also showcased her ability to connect with global icons.
Reem Alswaidi's journey from a young girl in Riyadh to an internationally recognized beauty influencer is a testament to her resilience and determination. By breaking stereotypes and pushing boundaries, she has paved the way for Saudi women to embrace their talents and passions without hesitation.
As she continues to inspire millions around the world, Reem remains committed to empowering women and making a difference in her community. Her story serves as a reminder that with courage and hard work, anything is possible.
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