Reed Duchscher was born on July 13, 1989, in North Dakota. Growing up, he developed a passion for the world of media and entertainment. This passion would later shape his career as a talent manager in the digital space.
Before Reed founded Night Media, he worked for a Sports Talent Agency. However, his career took a pivotal turn when he decided to leave the agency to assist Dude Perfect with managing their growing YouTube channel. This experience would prove to be instrumental in shaping Reed's future endeavors in the digital media industry.
In 2015, Reed made a bold move by relocating from North Dakota to Dallas to establish Night Media. This multimedia talent agency would go on to represent some of the biggest creators on YouTube. Reed's vision for Night Media was to provide a platform for creators to showcase their talent and reach new heights in the digital landscape.
As Night Media grew in prominence, Reed attracted the attention of media investment firm TCG. In 2022, TCG invested $100 million into Night Capital, a firm led by Reed that focuses on investing in and acquiring products that can be paired with large creators. This investment marked a significant milestone for Night Media and solidified Reed's reputation as a key player in the digital media industry.
In 2020, Reed launched a Podcast called Creator Economics, where he delved into business trends within the creator economy. This podcast provided valuable insights for creators looking to navigate the ever-changing digital landscape. Additionally, Reed gave a Ted Talk in 2020 discussing the importance of creators and philanthropy, highlighting the positive impact that creators can have on society.
Some of the notable creators that Night Media has managed include MrBeast, UnspeakableGaming, Samara Redway, and Ryan Trahan. Reed's hands-on approach to talent management has earned him a reputation for fostering strong relationships with his clients and helping them achieve success in their respective fields.
On Twitter, Reed interacts with his audience by sharing pictures with the creators he manages and providing analytics from their channels. With over 20,000 followers, Reed's social media presence has helped him connect with fans and industry professionals alike.
Reed has collaborated with prominent figures in the digital media space, such as Colin and Samir. His appearances on podcasts and speaking engagements have allowed him to share his expertise and insights with a wider audience. Reed's contributions to the digital media industry have not gone unnoticed, as he continues to make a significant impact in the world of talent management and content creation.
Reed Duchscher's journey from North Dakota to becoming a renowned talent manager in the digital media industry is a testament to his passion and dedication. Through Night Media, Reed has created a platform for creators to thrive and reach new heights in their careers. As he continues to make strides in the industry, Reed's impact on the world of digital media is sure to be felt for years to come.
Related links