Matt Haugen, born on September 22, 1992 in Saint Paul, Minnesota, developed a passion for cars at a young age. He would often spend time with his father working on his 1932 Ford, sparking his interest in automotive customization. At the age of 16, he purchased his first car, a 2008 Toyota Tundra, which he quickly began modifying and enhancing. This early exposure to the world of cars set the foundation for his future career as a race car driver and entrepreneur.
After graduating from high school, Haugen pursued higher education at the University of Southern California, where he obtained a Master's of Science in Entrepreneurship and Innovation. With a strong business acumen and a deep passion for cars, he founded his own company, Haugen Racing, which specializes in building custom SEMA cars and designing unique vehicles for showrooms.
In 2016, Haugen made a significant career pivot by transitioning into professional drifting. Known for his exceptional skills on the track and his innovative car designs, he quickly gained recognition within the drifting community. His participation in various SEMA shows showcased his talent and creativity, solidifying his reputation as a prominent figure in the industry.
Haugen draws inspiration from Japanese culture for his drifting style and car customization. His frequent visits to Japan allow him to immerse himself in the rich automotive heritage of the country, further shaping his unique approach to car modification. He incorporates elements of Japanese design and engineering into his projects, creating visually stunning and performance-driven vehicles.
Although born in Saint Paul, Minnesota, Haugen spent much of his childhood in Scottsdale, Arizona, where he honed his skills as a budding car enthusiast. His upbringing in a supportive and encouraging environment fueled his passion for cars and entrepreneurship, instilling in him the drive to succeed in the competitive automotive industry.
In addition to his racing and car customization endeavors, Haugen operates an online shop on his website, where he sells a variety of merchandise, including stickers, shirts, hats, and other apparel. This venture allows him to connect with fans and fellow car enthusiasts, sharing his passion for automotive design and performance.