Mariah Leonard, a beauty and style enthusiast, was born on January 21, 1990, in Tampa, Florida. Growing up, she developed a passion for makeup and beauty, which eventually led her to pursue a career in the beauty industry.
Leonard attended the University of Southern Florida, where she graduated with a bachelor of arts in mass communications, focusing on magazine journalism. Despite her academic achievements, she faced challenges securing a job in the magazine industry in Manhattan.
Despite not having professional training as a beauty artist, Leonard's love for beauty and style pushed her to start her own YouTube channel, where she shared makeup tutorials, product reviews, and beauty tips. Over time, her channel gained popularity, and she amassed a following of over 340,000 subscribers.
Leonard's unique approach to makeup and beauty caught the attention of major brands such as Revlon, Urban Decay, and Sephora. She also collaborated with publications like Seventeen Magazine, further solidifying her presence in the beauty community.
In 2015, Leonard was named a NYX FACE Awards Top 20 Alum, recognizing her talent and influence in the beauty industry. Her dedication to creating engaging and informative content has earned her a loyal following of beauty enthusiasts and aspiring makeup artists.
One of Leonard's notable videos, "Wearable Yellow Makeup: Edgy Ombre Liner," featured a collaboration with renowned beauty influencer Karima McKimmie. This collaboration highlighted Leonard's creative skills and ability to create unique makeup looks.
Outside of her successful career as a YouTube content creator, Leonard enjoys spending time with her family and friends in Tampa, Florida. She continues to inspire and empower her audience with her passion for beauty and style, encouraging them to express themselves through makeup and fashion.
As she continues to grow her online presence and collaborate with top beauty brands, Mariah Leonard remains a prominent figure in the beauty community, sharing her expertise and creativity with her loyal followers.