Manuel Avendaño was born on December 5, 1993, in Mexico. From a young age, he showed an entrepreneurial spirit and a passion for business. He attended the Universitat de Barcelona, where he earned a master's degree in company and business law in 2016. He then pursued further education at the University of California, graduating with a bachelor's degree in business administration in 2017. In 2019, he completed his studies at the IE Business School, where he obtained a master's degree in management and advanced finance.
In 2013, Avendaño founded the Celebrity MGMT Agency, a talent management company that represents artists across Latin America, the United States, and Europe. The following year, he established EEM Records, a record label that has worked with major players in the music industry such as Kobalt Music Group and Sony Music Entertainment.
Avendaño's innovative spirit led him to create premium domains for entertainment companies like Google, Spotify, SoundCloud, Billboard, and Sony. His keen eye for business opportunities and his knack for networking saw him become a Facebook and Instagram partner in 2015.
Aside from his impressive achievements in the business world, Avendaño is also a talented musician. Under the moniker Jowynalex, he has recorded music and released tracks that have garnered him a following. His involvement in the music industry goes beyond his own artistry, as he is also an executive producer for music, film, and TV projects.
Avendaño has founded over 25 companies throughout his career, solidifying his reputation as one of Mexico's most successful entrepreneurs. His ventures span various industries, from talent management to entertainment production, showcasing his versatility and business acumen.
One of Avendaño's notable partnerships was with Bud Light for the 2019 Area 51 raid. Together, they created a special beer can and merchandise to commemorate the event, attracting attention and generating buzz.
His label EEM Records has collaborated with major music companies and worked with artists such as Tory Lanez, Bobby V, and Trey Songz. Avendaño's network extends to some of the biggest names in the music industry, including 50 Cent, Diddy, Nas, and Future.
Despite his busy schedule and numerous business ventures, Avendaño remains grounded and connected to his roots. He values his Mexican heritage and often gives back to his community through charitable endeavors.
He continues to push the boundaries of what is possible in the entertainment and business world, setting himself apart as a visionary and trailblazer in his field.
Manuel Avendaño's relentless drive and ambition serve as inspiration to aspiring entrepreneurs and creatives around the world. His journey from Mexico to international success is a testament to the power of perseverance and hard work.