Malu Keizer-Swartjes was born on December 5, 1992, in Amsterdam, Netherlands. From a young age, she had a passion for fashion and beauty. She attended school in Amsterdam and later went on to study communications at a local university. During her time in university, Malu did several fashion-PR internships in Amsterdam, which helped her gain valuable experience in the industry.
After completing her studies, Malu decided to pursue her passion for fashion and beauty by starting her own fashion blog. She quickly gained a following for her unique style and fashion advice. In 2015, she founded the lifestyle platform LifeBeautyStyle, where she shared her insights on fashion, beauty, and lifestyle trends.
Malu's big break came when she started her own YouTube channel, Malu's Makeup. She shared makeup tutorials, beauty tips, and product reviews on her channel. Her charismatic personality and expertise in beauty quickly gained her a large following, with over 50,000 subscribers tuning in to watch her videos.
Malu comes from a close-knit family in Amsterdam. She has a younger sister named Amber, who has been a constant source of support and inspiration for Malu. Growing up, the sisters shared a love for fashion and beauty, often experimenting with new makeup looks and hairstyles together.
One of Malu's most-viewed YouTube videos was an Eleanor Calder makeup tutorial. Eleanor Calder, known for her chic and effortless style, was a popular celebrity influencer at the time, and Malu's tutorial quickly gained traction among fans of both beauty and fashion.
As Malu's popularity grew, she was able to collaborate with various beauty brands and fashion designers. Her keen eye for style and dedication to her craft set her apart in the competitive world of fashion blogging and beauty content creation.
Today, Malu continues to inspire her followers with her fashion-forward looks and beauty expertise. She regularly shares updates on her LifeBeautyStyle platform, keeping her audience informed about the latest trends and products in the world of fashion and beauty.
Malu's journey from a fashion-PR intern to a successful fashion blogger and YouTuber is a testament to her hard work and passion for the industry. With her unique style and engaging content, she has solidified her place as a fashion influencer to watch in the ever-evolving world of beauty and fashion.
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