Luke Choice is a renowned graphic designer hailing from Sydney, Australia. Born on February 15, 1984, Luke discovered his passion for art at a young age through drawing comics. However, it wasn't until later in life that he realized he could turn his love for art into a successful career.
After completing high school, Luke took on various jobs, including working in demolition and bartending. Despite enjoying these roles, he felt a yearning for a more creative outlet. This led him to start creating event invitations for friends, showcasing his artistic talents and catching the eye of a Sydney marketing agency, where he began his journey as a junior designer.
It was during a year living in Cambodia that Luke taught himself the art of 3D graphic design. This experience allowed him to expand his skills and truly delve into the world of digital creativity. His unique blend of 3D designs, typography, animation, and illustrations soon caught the attention of major clients, including Adobe, Nickelodeon, Adidas, Google, Nike, Universal Music, and American Express.
One of Luke's greatest strengths as a designer is his ability to tell visual stories through dynamic color and composition. His work speaks volumes, drawing viewers in with its captivating aesthetic and bold creativity. This talent has earned him a loyal following on his velvetspectrum Instagram account, where he shares his latest projects with over 100,000 followers.
Aside from his impressive graphic design skills, Luke is also a family man, happily married to his wife Morgan Choice. His dedication to his craft and his loved ones shines through in everything he does, whether he's creating cutting-edge designs or spending quality time with his family.
What sets Luke apart from other designers is his willingness to push the boundaries of traditional graphic design. He seamlessly blends music and art, often pairing his designs with tracks from musical legends such as Ludwig van Beethoven, MF DOOM, and Hans Zimmer. This unique approach adds an extra layer of depth to his work, creating an immersive experience for his audience.
As Luke continues to evolve as a designer, his passion for creativity remains unwavering. His journey from a young comic book artist to a globally recognized graphic designer is a testament to his dedication and talent. With each new project, Luke Choice continues to push the limits of what is possible in the world of design, inspiring others to think outside the box and embrace their creative vision.