Lucas Penido was born on October 30, 1981 in Brazil. From a young age, he showed a passion for fashion and trends, which ultimately led him to pursue a career in the industry.
Penido graduated from Universidade Estácio de Sá in 2011 with a bachelor's degree in international relations. His education provided him with a strong foundation in global affairs, which would later prove to be beneficial in his career as a fashion and trend consultant.
After completing his studies, Penido quickly made a name for himself in the fashion world. In 2007, he co-founded Brazil's leading lifestyle media group, The Hype BR Media Group. With a keen eye for style and a deep understanding of the industry, Penido helped to build the group into a powerhouse in the Brazilian fashion scene.
In 2011, Penido's influence in the Brazilian street fashion scene was solidified when GQ Magazine named him the "...strongest name in the Brazilian street fashion scene." This recognition further propelled his career and established him as a formidable force in the fashion industry.
Penido's personal life is equally as fulfilling as his professional career. On December 21, 2010, he married his wife, Guta. Together, they welcomed their son, Benji, into the world on July 8, 2014. Penido's family provides him with unwavering support and serves as a source of inspiration in his work.
In April 2018, Penido took on a new challenge as the Chief Marketing Officer at i53 Agency. In this role, he continues to shape the fashion and trend landscape, bringing his unique perspective and expertise to the agency's clients.
Penido's dedication to his craft and his ability to stay ahead of the curve have set him apart as a leader in the fashion world. With a bright future ahead, Lucas Penido continues to make waves in the industry, leaving a lasting impact on all who encounter his work.