LowKey, whose real name is Nile Ivey, was born on March 9, 1982, in Princeton, New Jersey. Growing up, he had a deep passion for music and was always surrounded by various genres thanks to his family. His love for hip hop in particular began to blossom at a young age, as he would spend hours listening to his favorite artists and dissecting the lyrics.
His journey into the music industry started in radio, where he honed his skills and developed a keen ear for discovering new talent. However, LowKey soon realized that he wanted to expand his reach and connect with a wider audience. This led him to venture into the world of blogging, where he found a new platform to share his thoughts and opinions on the music he loved.
In 2009, LowKey created YouHeardThatNew, a hip hop blog that quickly gained popularity for its fresh content and insightful commentary. The blog's success was undeniable, landing it at number 25 on The Source's Power 30 Digital List. It also caught the attention of major media outlets such as BET, MTV, HOT 97, and Power 105, further solidifying LowKey's reputation as a respected voice in the music industry.
LowKey's dedication to showcasing up-and-coming artists and delivering breaking news stories earned him a spot on Vibe magazine's Top 50 Rap Blogs list, where his blog was ranked at number nine. His keen eye for talent and unwavering passion for hip hop set him apart from his peers, making him a force to be reckoned with in the music blogging scene.
Outside of his career in music journalism, LowKey is a devoted family man. He values spending time with his loved ones and cherishes the moments he gets to relax and unwind with them. Despite his hectic schedule and demanding profession, LowKey always makes time for those who matter most to him, demonstrating his unwavering commitment to his relationships.
One notable moment in LowKey's career was when he collaborated with NBA star LeBron James on a trap karaoke song. The unexpected pairing was a hit among fans, showcasing LowKey's versatility and willingness to step outside of his comfort zone in pursuit of creative endeavors.
As LowKey continues to make his mark on the music industry, his passion for hip hop and dedication to his craft remain unwavering. Through his blog and various collaborations, he has solidified his status as a tastemaker and influencer in the world of music journalism, inspiring others to follow their dreams and pursue their passions with unwavering dedication.