Lex Borrero, born on June 2, 1985, in The Bronx, NY, is a renowned music producer and CEO of the music label NEON16. His passion for music was evident from a young age, and he demonstrated his talent and drive from his teenage years.
At a young age, Borrero caught the attention of Universal Music, a major record label. This early recognition served as the foundation for his future success in the music industry. He signed his first artist when he was just 17 years old, marking the beginning of his career in music production.
Borrero co-founded the music label NEON16 with artist and producer Tainy. Together, they have built a successful platform for musicians to showcase their talents. Borrero's experience as the former executive vice president and head of Latin at Roc Nation provided him with valuable industry insights that have shaped his approach to music production and artist development.
As the CEO of NEON16, Borrero has worked with talented artists such as Yandel and Dylan Fuentes. His dedication to nurturing new talent has earned him a reputation as a visionary in the music industry. Additionally, Borrero heads Ntertain, a content company that produced the docu-style reality series Los Montaner in collaboration with Tommy Mottola.
Borrero's parents were both born in Colombia and later immigrated to the United States. Their journey to a new country and their cultural background have played a significant role in shaping Borrero's identity and work ethic. He is proud of his heritage and often incorporates his Colombian roots into his music projects.
Borrero is active on social media, sharing behind-the-scenes moments from his TV interviews, special events, and interactions with high-profile clients and friends. His Instagram account, lexborrero, has amassed a following of over 280,000 users, who eagerly follow his music journey and personal adventures.
Lex Borrero's impact on the music industry is undeniable. His innovative approach to music production, artist development, and content creation has set a new standard for success in the industry. As a trailblazer in the Latin music scene, Borrero continues to push boundaries and inspire the next generation of music professionals.