Lelê Saddi, a Brazilian Instagram star and entrepreneur, was born on November 14, 1987, in Sao Paulo, Brazil. Growing up in the vibrant city, she developed a passion for fashion and entrepreneurship at a young age.
In 2007, Saddi founded the online fashion magazine We Pick, which quickly gained attention for its innovative content and fresh perspective on the fashion industry. Her keen eye for style and trends set her apart from others in the industry, leading to the magazine's success.
Building on the success of We Pick, Saddi founded the We Pick Agency in 2009. The agency quickly became known for its strategic marketing approach and ability to connect brands with a diverse audience. Saddi's entrepreneurial spirit and unique vision propelled both We Pick and the agency to new heights.
In 2017, Saddi expanded her business ventures further by founding Pop Press, a company dedicated to promoting and showcasing up-and-coming talent in the fashion and lifestyle industries. Through Pop Press, Saddi continues to support and mentor emerging voices in the industry.
As an influencer and model, Saddi has collaborated with numerous brands and companies, including SERPUI, Not a Shoe, and Amissima Brazil. Her signature style and authentic approach to partnerships have made her a sought-after collaborator in the fashion world.
Outside of her successful career, Saddi is passionate about giving back to her community. She is actively involved in charitable initiatives and works tirelessly to support causes close to her heart.
Through her work in the fashion industry and social media presence, Lelê Saddi has become a role model for aspiring entrepreneurs and influencers around the world. Her dedication to her craft, innovative approach to business, and commitment to authenticity have set her apart as a true trailblazer in the industry.
Lelê Saddi's journey from a young dreamer in Sao Paulo to a renowned entrepreneur and influencer is a testament to the power of passion, hard work, and perseverance. By staying true to herself and following her vision, she has achieved success beyond her wildest dreams.
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