Kevin Backstrom, born on July 16, 1992, in Gothenburg, Sweden, discovered his love for snowboarding at a young age. He was drawn to the sport's sense of freedom and quickly became passionate about expressing himself through his movements on the snow-covered slopes.
Backstrom's talent on a snowboard caught the attention of many, leading to his participation in various national competitions. As he honed his skills and gained recognition in the snowboarding community, he attracted sponsorship from big names like Monster Energy, Shred Optics, Union, and Slytech. These sponsorships not only provided him with the necessary gear but also helped him establish himself as a professional snowboarder.
While Backstrom enjoyed the thrill of competition, he felt that there was more to snowboarding than just winning medals. In 2014, after being embroiled in controversy on social media, he was disqualified from the Winter Olympics. This setback prompted him to shift his focus towards a different aspect of the sport. He founded the online platform Beyond Medals, where he shares his love for snowboarding as an art form rather than a competitive sport. Backstrom also showcases his talent as a designer, creating unique designs for the company.
Despite his success on the slopes, Backstrom remains grounded in his roots. He continues to call Gothenburg, Sweden, his home, where he finds solace in the natural beauty that surrounds him. His close connection to his family and upbringing has played a significant role in shaping the person he is today.
Backstrom's journey as a professional snowboarder has led him to cross paths with fellow riders such as Kaitlyn Farrington and Jamie Anderson. His sponsorship with Monster Energy has elevated his status in the snowboarding world, allowing him to showcase his skills on a global platform.
As Kevin Backstrom continues to push the boundaries of snowboarding and redefine the sport, his influence extends beyond the slopes. Through Beyond Medals, he advocates for a deeper appreciation of snowboarding as an art form, inspiring others to see the beauty and freedom that the sport offers.
Kevin Backstrom's journey serves as a reminder that true passion knows no boundaries. His dedication to snowboarding as an expression of self has solidified his presence in the snowboarding community, paving the way for future generations to embrace the artistry and creativity of the sport.