Johan Hedberg, better known as "Matgeek," is a Swedish YouTube star, writer, online content creator, social media personality, and blogger. He was born in Sala, Sweden on June 10, 1976. His interest in cooking and food started at a young age when he went moose hunting with his family. He pursued higher education at Uppsala University, where he honed his culinary skills and developed a passion for Nordic cuisine.
After graduating from university, Johan worked as a PR consultant for some time. However, his true calling was in the world of social media and content creation. In 2009, he launched his blog, where he shared his culinary creations and food-related experiences. In 2012, he ventured into the world of YouTube, creating videos that showcased his cooking techniques and recipes.
Johan quickly gained a following for his unique approach to Nordic cooking and his engaging personality. His videos and blog posts resonated with audiences who were looking for fresh and innovative ways to explore Scandinavian cuisine. In 2014, he published his first book, "Smör - Kärna, Bryna, Baka," which further solidified his status as a culinary expert.
Outside of his online endeavors, Johan enjoys spending time with his family and engaging in outdoor activities. He is an avid traveler, skier, and outdoor enthusiast. He is also an ambassador for the brand Lundhags, showcasing his love for nature and adventure. Johan is married to Linnea Hedberg, whom he tied the knot with on August 7, 2016. The couple has a son who occasionally makes appearances in Johan's videos, adding a personal touch to his content.
When Johan is not busy creating content or connecting with his audience, he indulges in his hobbies and interests. Whether it's exploring new destinations, hitting the slopes, or engaging in family activities, he finds joy in every moment. His presence in the social media world has made him a prominent figure in the Swedish food blogging scene, drawing comparisons to other popular influencers like Siri Barje.