Joana Heinen, nee Gröblinghoff, was born on August 28, 1989 in Germany. Growing up, Joana always had a passion for stationery items and creativity. She was drawn to the beauty of calendars, diaries, notebooks, and postcards, finding them to be a medium of expression and organization. This love for stationery would eventually lead her to found her own company, Odernichtoderdoch.
Before launching Odernichtoderdoch, Joana worked diligently to build her brand and establish a loyal following. She drew inspiration from her favorite song, "Odernichtoderdoch," by the German rock/pop band MIA. The song's message of uncertainty and decisiveness resonated with her, and she felt that it encapsulated the spirit of her upcoming venture perfectly.
In 2010, Joana officially launched Odernichtoderdoch, an online store specializing in unique and stylish stationery items. Through her company, she aimed to provide customers with high-quality products that reflected her love for creativity and design. Odernichtoderdoch quickly gained traction in the market and became a popular destination for stationery enthusiasts.
One of Joana's key strategies for success was leveraging social media to promote her brand. She cultivated a strong presence on Instagram, where she shared her love for stationery and showcased her products. Her Instagram account, @joanaslichtpoesie, became a hub for stationery lovers, attracting over 130,000 followers and counting.
Despite her busy schedule as an entrepreneur, Joana found love and happiness in her personal life. In October of 2016, she tied the knot with Niklas Heinen, her longtime partner and biggest supporter. Their marriage was a celebration of their love and commitment to each other, and marked a new chapter in Joana's life.
Joana's dedication to her work, creativity, and passion for stationery continue to drive her forward. She remains committed to providing customers with unique and inspiring products through Odernichtoderdoch, and looks forward to expanding her brand and reaching new heights of success in the future.