Jim Greco, born on December 25, 1977, in New Haven, Connecticut, was drawn to skateboarding at a young age. Growing up in the bustling city streets, Greco found solace and freedom on his skateboard, honing his skills and developing a passion for the sport that would shape his future.
Greco's talent on a skateboard quickly caught the attention of industry insiders, leading to his joining footwear company Supra in 2005. This marked the beginning of his professional career in skateboarding, propelling him to new heights of success and recognition within the industry.
Greco's entrepreneurial spirit was evident early on in his career, as he became the owner and/or co-owner of several companies in the skateboarding industry. Bakerboys Distribution, Deathwish, and Hammers are just a few of the successful ventures that Greco has had a hand in, solidifying his reputation as a savvy businessman and leader in the field.
Not content with simply being a skilled skateboarder and entrepreneur, Greco also used his platform to shed light on his personal journey. Over the years, he appeared in skating videos that documented his struggles with sobriety, inspiring others to face their own challenges and seek help when needed.
In addition to his solo ventures, Greco has collaborated with fellow skateboarders to create innovative and successful brands. One such collaboration was the founding of Brigada, an eyewear company established with Andrew Reynolds, Terry Kennedy, and Erik Ellington. This partnership showcased Greco's ability to work effectively with others to achieve common goals.
Although born in Connecticut, Greco eventually made the move to Los Angeles, California, where he currently resides. His relocation to the skateboarding mecca solidified his status as a prominent figure in the industry, allowing him to continue pursuing his passion and making a lasting impact on the community.
Greco's contributions to skateboarding extend beyond his own accomplishments, as he has influenced and inspired countless individuals to pursue their dreams and overcome obstacles. His dedication to both his craft and his personal growth serves as a testament to his resilience and determination, making him a role model for aspiring skateboarders everywhere.