Jerrod Blandino was born on April 14, 1970, in the United States. From a young age, he showed a keen interest in beauty and makeup. He was always fascinated by the transformational power of cosmetics and how they could enhance one's features.
After completing high school, Jerrod took a job behind the makeup counter at a department store. It was here that he discovered his true passion for beauty. He loved helping customers find the perfect products to enhance their natural beauty and boost their confidence.
During his time at the makeup counter, Jerrod started experimenting with creating his own beauty products. He mixed different shades of makeup to come up with unique creations that stood out from anything else on the market. His innovative spirit and creativity soon caught the attention of customers who were eager to try his homemade products.
Jerrod's passion for beauty eventually led him to co-found Too Faced Cosmetics with his husband, Jeremy Johnson. The brand was born out of a desire to create high-quality, innovative beauty products that were both fun and cruelty-free. Together, Jerrod and Jeremy launched a range of products that quickly gained a loyal following among beauty enthusiasts.
The name "Too Faced" was inspired by Jerrod's clients who he lovingly referred to as such. He noticed that some customers would become irritable or "too-faced" if he ran out of their favorite products. This playful name perfectly encapsulated the brand's philosophy of bringing joy and playfulness to the world of cosmetics.
Jerrod's creative genius led to some groundbreaking inventions in the beauty world. He is credited with inventing the first-ever glitter eyeshadow, a product that would go on to become a cult favorite among makeup lovers. His commitment to pushing the boundaries of traditional beauty made Too Faced Cosmetics a trailblazer in the industry.
With Jerrod at the helm as creative director, Too Faced Cosmetics continued to grow and expand its product offerings. The brand's bold and vibrant packaging, along with its high-quality formulations, set it apart from competitors and solidified its position as a leader in the beauty industry.
In addition to its successful line of cosmetics, Too Faced Cosmetics also launched a beauty YouTube channel. The channel features tutorials, product reviews, and behind-the-scenes looks at the brand's latest launches. It has amassed a large following of over 260,000 subscribers, showcasing the brand's enduring popularity in the digital age.
Outside of his work with Too Faced Cosmetics, Jerrod enjoys spending time with his husband Jeremy and their loved ones. The couple's shared passion for beauty and entrepreneurship has cemented their bond as not just partners in life, but also partners in business.
Jerrod Blandino's journey from a makeup counter clerk to a cosmetics mogul is a testament to his passion, creativity, and unwavering dedication to bringing joy to beauty enthusiasts around the world. With Too Faced Cosmetics, he has captured the hearts of consumers with products that not only make them look good but also feel good about themselves.