Irene Sarah Mahmud-Khan was born on November 10, 1986 in Michigan to parents who immigrated from Bangladesh. She grew up alongside her older brother Neeaz in a close-knit family. From a young age, Irene showed a passion for creativity and self-expression.
After graduating from high school, Irene pursued a degree in marketing and advertising. While studying, she also discovered her talent for photography and began honing her skills behind the camera. This combination of business acumen and artistic flair would later prove to be a valuable asset in her career.
Although Irene initially started her career in the marketing industry, she soon found herself drawn to the world of beauty, lifestyle, and travel blogging. In 2010, she launched her self-titled blog and YouTube channel, where she shared her passion for makeup, fashion, and exploring new destinations.
One of Irene's early successes on YouTube was her series during the Miss USA pageant, where she showcased various pageant makeup looks and shared behind-the-scenes insights. This content resonated with her audience and helped her gain a significant following in the beauty community.
In the spring of 2013, Irene married her longtime partner, Waseem. The couple shares a deep love for travel and adventure, often documenting their journeys on social media. Irene's multicultural background and experiences have influenced her perspective on beauty and lifestyle, making her a relatable and authentic voice in the industry.
Throughout her career, Irene has collaborated with various brands and fellow creators, further expanding her reach and influence. Her commitment to quality content and engaging storytelling has earned her a loyal following of fans who appreciate her creativity and authenticity.
One of Irene's notable collaborations was with Rima Fakih, Miss USA 2010. Their photoshoot video garnered attention and helped solidify Irene's presence in the beauty and pageant community.
As Irene Sarah Mahmud-Khan continues to inspire and empower her audience, she remains dedicated to sharing her love for beauty, lifestyle, and travel with the world. Her journey from a marketing student to a successful blogger and YouTuber is a testament to her perseverance and passion for creativity.