Helena Rubinstein was born on December 25, 1870, in Poland. She was one of eight daughters born to a shopkeeper in Krakow. Despite being born into a modest family, Rubinstein's ambition and drive set her apart from a young age.
Rubinstein initially studied medicine in Switzerland before deciding to pursue a career in the beauty industry. In 1902, she immigrated to Australia, where she began her foray into cosmetics. It was in Australia that she opened her first salon and began developing her skincare products.
After finding success in Australia, Rubinstein moved to the United States in 1915. She opened a cosmetics boutique in New York City, marking the beginning of her rivalry with fellow entrepreneur Elizabeth Arden.
Despite facing fierce competition, Rubinstein's innovative approach to beauty products set her apart in the industry. She commissioned renowned artists like Salvador Dali to create unique packaging for her products, showcasing her commitment to luxury and artistry.
Rubinstein was married twice in her lifetime. Her first marriage was to journalist Edward William Titus, with whom she had two children. After their divorce, she married Prince Artchil Gourielli-Tchkonia of Georgia.
Helena Rubinstein's legacy in the cosmetics industry is undeniable. Her brand, Helena Rubinstein Inc., continues to be a global powerhouse in the beauty world. She paved the way for women in business and left a lasting impact on the beauty standards of her time.
In her later years, Rubinstein focused on philanthropy and supporting causes close to her heart. She passed away on April 1, 1965, leaving behind a lasting legacy that continues to inspire entrepreneurs and beauty enthusiasts around the world.