Helena Bordon was born on June 23, 1986 in Brazil. She grew up surrounded by fashion, as her mother, Donata Meirelles, was the style director for Vogue. Growing up in this environment sparked Helena's interest in the fashion industry at a young age.
She pursued her passion by studying business administration at the American Intercontinental University. During her time in university, Helena gained valuable experience by interning at Valentino, a prestigious fashion house. This internship allowed her to learn firsthand about the inner workings of the fashion world.
After completing her studies, Helena decided to combine her love for fashion with her business acumen by starting her own blog. Her self-titled blog quickly gained popularity for its unique mix of style, travel, and beauty tips. Helena's fresh perspective and keen eye for trends set her apart from other bloggers in the industry.
In addition to her successful blog, Helena is also the co-founder of the Brazilian fashion chain 284. This venture allowed her to further establish herself as a key player in the fashion world. Helena's keen business sense and creative vision helped 284 become a sought-after brand in Brazil and beyond.
Helena's impact on the fashion industry has not gone unnoticed. She was honored to be included on The Business of Fashion 500, a prestigious list that recognizes individuals who are shaping the global fashion landscape. This recognition solidified her status as a trailblazer in the industry.
Furthermore, Helena's brand, 284, has had the opportunity to collaborate with high-profile celebrities such as Naomi Campbell. These partnerships have further elevated Helena's brand and solidified her reputation as a fashion powerhouse.
Helena's personal life has also been marked by success. She has been married three times, with her most recent marriage being to financier Humverto Meirelles. Despite her busy schedule, Helena has managed to maintain a close relationship with her family, particularly her mother, Donata Meirelles, who continues to be a source of inspiration and support for her.
Overall, Helena Bordon's career has been nothing short of remarkable. From starting her own blog to co-founding a successful fashion chain, she has solidified her place as a influential figure in the fashion world. With her unique style and relentless drive, Helena continues to push boundaries and inspire others in the industry.
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