Heather Alexia Santos was born on August 18, 2001, in California. From a young age, she showed a passion for beauty and fashion, which would later become the focus of her social media content. Growing up in California, Heather was exposed to diverse cultures and styles, influencing her colorful and eclectic aesthetic.
Heather began her journey to social media stardom by participating in the Binibining Pilipinas Teen USA pageant in 2016. Although she did not win, the experience sparked her interest in the world of beauty pageants and online content creation. In 2019, Heather posted her first viral TikTok video, a humorous Filipino meme that resonated with audiences worldwide.
Heather's TikTok account, thoughtify, quickly gained traction as she shared beauty tips, fashion hauls, and makeup tutorials. Her engaging personality and vibrant style attracted over 220,000 followers, making her a prominent figure in the influencer community. Heather's content ranges from showcasing the latest cosmetics products to offering makeup techniques suitable for all skin tones.
Aside from her social media career, Heather is also known for her passion for music. A devoted fan of the pop music boy band One Direction, she frequently shares her favorite songs and lyrics with her followers. In 2019, Heather won the Binibining Teen Social Media and Binibining Teen People's Choice awards, solidifying her status as a rising star in the online world.
In May 2019, Heather began dating her boyfriend Logan, sharing snippets of their relationship on TikTok. She also has a younger brother, with whom she shares a close bond. In a viral video, Heather dyed her brother's hair blue, showcasing her fun and adventurous side to her audience.
Heather continues to expand her online presence, collaborating with brands and fellow influencers to create engaging content for her followers. In March 2022, she choreographed a TikTok video set to a song by Pharrell Williams, showcasing her creativity and love for music. With her growing popularity and dedicated fan base, Heather Alexia Santos is poised to make waves in the digital landscape for years to come.