Hanne Zaruma, a talented conceptual artist, was born on January 13, 1999, in Lviv, Ukraine. Growing up in Lviv, she developed a passion for art from a young age, but her parents did not initially see a future for her in this field. Instead, they encouraged her to pursue a law degree, and she attended school to study law as a result.
Despite studying law, Hanne's true calling was in the world of art. In December of 2020, she unexpectedly shot to stardom when a photo of her face went viral on outdated '00s cell phones. The image spread quickly, garnering over 11 million views in just one week and even becoming a popular Instagram AR filter. This sudden fame propelled her into the spotlight, and she began to explore her passion for conceptual art.
Hanne's art transcends the boundaries between reality and the digital world. She incorporates satire into her work to comment on social themes such as beauty and materialism. Her unique perspective and artistic vision have earned her international recognition, with features in prestigious publications like Vogue Magazine, Indepest, and METAL Magazine.
In 2022, Hanne collaborated with En Route Jewelry to introduce the Hanne Zaruma x En Route collection. Inspired by the human body's artistic perspective, the collection serves as a reminder for wearers to practice self-love and self-acceptance. She also partnered with DressX, a digital fashion retailer inspired by SpaceX and NASA, to create an original art project for Known Origins in 2024.
Hanne has found tremendous success sharing her conceptual art on social media, particularly on her Instagram account, @hannezaruma, which boasts over 380,000 followers. Her engaging content resonates with audiences worldwide, drawing them into her world of creativity and imagination.
In addition to being featured at the renowned CIRCULATION(S) Festival in Paris, France, alongside the work of esteemed artists like Inka & Niclas and Bianca Salvo, Hanne has received praise for her innovative approach to art. Her ability to blur the lines between reality and the digital realm has captivated audiences and critics alike.
Despite her initial struggles with her parents' expectations, Hanne has overcome obstacles to pursue her true passion for art. She continues to push boundaries and challenge norms, inspiring others to embrace their creativity and individuality.
Through her unique artistic vision and unwavering determination, Hanne Zaruma has established herself as a rising star in the world of conceptual art. Her ability to provoke thought and spark conversations through her work sets her apart as a truly innovative artist with a promising future ahead.
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