Gunnar Greve Pettersen is a well-known talent manager and record executive who has made significant contributions to the Norwegian music industry. Born on September 3, 1982, in Bergen, Norway, he has built a successful career in the music business, with a particular emphasis on discovering and developing new talent.
In the mid 1990s, Pettersen played a key role in the formation of the hip-hop group Spetakkel, showcasing his early prowess in talent management. This experience laid the foundation for his future success in the industry.
In 2012, Pettersen co-founded the full-service music company MER, which quickly rose to prominence in the Norwegian music scene. Under his leadership, MER has become known for its innovative approach to artist development and management.
Pettersen's influence extends beyond the music industry, as he also served as a judge on Norwegian Idol for four seasons. His keen eye for talent and his ability to connect with artists has made him a respected figure in the television world as well.
Outside of his professional endeavors, Pettersen has a rich personal life. He was married to Helene Ree from 2012-2016, with whom he shares two daughters. In 2019, he and Henny Stenshaug Pettersen welcomed a daughter named Alba, further expanding his family circle.
One of Pettersen's most significant achievements was signing international DJ Alan Walker to MER in 2015. This move solidified his reputation as a talent scout with a keen eye for emerging artists.
Gunnar Greve Pettersen's legacy in the music industry is one of innovation and success. His keen eye for talent and his ability to nurture artists have cemented his reputation as a key player in the Norwegian music scene. As he continues to guide and support emerging talent, his impact on the industry will only continue to grow.