Giuseppe Bockarie Consoli, known professionally as Laïoung, was born on August 13, 1992 in Brussels, Belgium. He comes from a diverse background, with an Italian father and a Sierra Leonean mother. Growing up in a multicultural household, Consoli was exposed to different languages, music, and cultures from a young age.
Consoli's journey into the world of hip-hop began when he and a group of friends founded the record label RRR the Mob in 2012. This was a pivotal moment in his career, as it allowed him to explore his passion for music and collaborate with other artists. Under the professional alias Laïoung, he started gaining recognition for his unique sound and lyrical prowess.
In 2016, Laïoung released his debut studio album Hail Caesar, which featured the hit single "What I Want." The song quickly became a fan favorite and showcased Laïoung's talent as a rapper and songwriter. The album's success catapulted him into the spotlight and solidified his place in the hip-hop scene.
Shortly after the release of Hail Caesar, Laïoung caught the attention of Sony Music and signed a recording contract with the prestigious label. This was a major milestone in his career, as it provided him with the resources and platform to reach a wider audience and further establish himself as a rising star in the music industry.
Laïoung's talent and charisma have also led to exciting collaborations with other artists. One notable collaboration was with fellow rapper Fabri Fibra on the single "Painting of Blue." This collaboration not only showcased Laïoung's versatility as an artist but also introduced him to a new fan base.
Despite his growing success, Laïoung remains grounded and connected to his roots. His upbringing in Brussels has had a significant influence on his music, blending different cultural influences and languages into his songs. He continues to draw inspiration from his diverse background and experiences, creating music that resonates with fans from all walks of life.
As he continues to evolve as an artist, Laïoung is poised to make an even greater impact on the music industry. With his unique voice and unwavering dedication to his craft, he is sure to leave a lasting legacy in the world of hip-hop.