Frieha Altaf, born on September 20, 1976 in Pakistan, is a renowned model turned fashion choreographer who made a name for herself as the CEO of Catwalk Event Management Productions. She is credited with revolutionizing the fashion industry in Pakistan and has played a significant role in shaping the careers of numerous models.
Frieha's journey in the fashion world began when she was scouted at an art exhibition at Sheraton in September 1986. This led to her first cover shoot for Fashion Collection, marking the start of a successful modeling career. She quickly gained recognition for her unique style and talents, becoming a sought-after model in the industry.
Throughout her career, Frieha has achieved significant milestones and made a lasting impact on the fashion scene. She worked closely with Veet for the Veet Model Hunt, where she helped launch the careers of models like Neha, Saima Azhar, and Areeba Habib. Her innovative approach to fashion choreography and event management earned her a reputation as a trendsetter in the industry.
One of Frieha's notable accomplishments was teaching at The Barbizon Institute, the oldest modeling school in the world. Her expertise and knowledge in the field provided aspiring models with valuable insights and guidance to succeed in the competitive world of fashion.
Despite her professional success, Frieha has faced challenges in her personal life. She has been married and divorced three times, but has always remained resilient and focused on her career. With her third husband, Frieha has a son and a daughter, whom she cherishes and adores.
Frieha's impact on the fashion industry is immeasurable. She has not only shaped the careers of numerous models but has also inspired a new generation of fashion enthusiasts. As a muse for renowned fashion designer Maheen Khan, Frieha continues to influence and redefine the industry with her creativity and vision.
With her passion for fashion and unwavering determination, Frieha Altaf has cemented her legacy as a trailblazer in the world of fashion choreography and event management. Her story serves as a testament to the power of perseverance and passion in achieving success in any endeavor.
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