Max Van der Aarde, also known as Vandy, was born on April 23, 2000, in Apple Valley, Minnesota. Growing up, he developed a passion for creating entertaining content and connecting with people through social media. He attended The University of Tampa Sykes College of Business, where he pursued a Bachelor of Science Degree in Marketing, graduating in 2022.
Upon graduating from college, Max delved into the world of social media, showcasing his unique sense of humor and creativity on the popular platform TikTok. His videos featured a distinctive lingo that quickly captured the attention of viewers, paving the way for his meteoric rise to stardom. As his following grew, Max, under the moniker FreezerTarps, became a household name and a nationwide sensation among a younger demographic.
By showcasing his comedic talents and relatable characters, Max garnered over 700,000 followers on his TikTok account, where he entertained his audience with humorous sketches and his trademark language. His content resonated with viewers, leading to widespread popularity and acclaim within the social media landscape.
In addition to his success on TikTok, Max expanded his reach by venturing into the world of entrepreneurship. In 2020, he launched FreezerTarps merchandise, inspired by the practice of placing clothing in the freezer to prevent sweat stains. Building on this momentum, he co-founded Letty Dressing in 2021, a hair care product company with a playful nod to his unique vernacular.
Prior to establishing his brands, Max honed his skills in marketing and event coordination through various roles. From serving as a social media manager and event coordinator at Grand Slam Sports & Recreation Center in Minneapolis to working as a pro shop representative at Wentworth Golf Club in New Hampshire, he gained valuable experience that would later inform his entrepreneurial endeavors.
While Max's professional life soared to new heights, he remained grounded in his personal relationships. Through his social media accounts, he shared moments with his parents and loved ones, offering glimpses into his family life and the support system that fueled his success.
One of the highlights of Max's career was partnering with NHL hockey player Patrick Maroon, a member of the Tampa Bay Lightning and a Stanley Cup winner. Together, they co-founded Letty Dressing, combining their respective expertise to create a line of innovative hair care products.
Max Van der Aarde, known to his fans as FreezerTarps, has left an indelible mark on the world of social media and entrepreneurship. With his captivating content, sharp wit, and entrepreneurial spirit, he continues to inspire a new generation of creators and innovators.
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