Fei Yang, also known as heyitsfeiii, was born on May 22, 1994, in the United States. She is of Hmong descent and grew up in a loving and supportive family environment. From a young age, Fei had a passion for makeup and beauty, which would later shape her career in the online beauty community.
After graduating from Michigan State University, Fei took on a job as an aide at the MSU Child Development Center. It was during this time that she discovered her interest in creating content for YouTube. With a desire to share her knowledge and love for all things beauty-related, Fei started her YouTube channel, heyitsfeiii.
Fei quickly gained recognition for her beauty tutorials, style reviews, and body positivity content. Her authentic and fun-loving personality resonated with viewers, leading to a growing following on her channel. One of her most popular videos, "Berrisom 'My Lip Tint Pack' Tattoo," went viral and amassed over 2 million views in less than a year.
Fei's success on YouTube caught the attention of DIA TV Studio, and she eventually became a partner with the company. This partnership allowed Fei to further expand her reach and collaborate with other creators in the beauty and lifestyle space.
In addition to her YouTube channel, Fei ventured into the world of fashion by launching her clothing brand, That's Her, in 2022. This new endeavor showcased Fei's creativity and passion for design, further solidifying her place as a multifaceted entrepreneur.
Fei's personal life has also been a topic of interest among her fans. She was previously in a relationship with animator Jay Song, which began in December of 2009. Later, Fei dated pop singer Aoora before finding love with her current boyfriend, Alex, in 2022.
One of the unique aspects of Fei's content is her creativity in transforming others with makeup. She gained popularity for her videos where she turned her ex-boyfriend into members of K-pop bands, such as Mark Tuan from Got7. This innovative approach showcased Fei's talent and passion for makeup artistry.
Fei Yang's presence in the online beauty community has left a lasting impact on viewers around the world. Through her engaging content, she has inspired others to embrace their individuality and express themselves through makeup and fashion. As she continues to expand her brand and influence, Fei remains a driving force in the ever-evolving beauty industry.
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