Erin Sousa is a renowned influencer and digital marketing expert who has made a name for herself in the industry. She is the founder of Sparkle Media, a brand building and media relations company, as well as Sparkle Studio, a popular workshop for aspiring influencers. In addition to her business ventures, Erin also shares her knowledge and expertise through her blog, The Sparkle, where she covers a variety of topics ranging from lists to recipes to style articles.
Erin's passion for makeup and beauty began at a young age. She decided to pursue her interest professionally and enrolled in the Blanche MacDonald Centre to study makeup artistry. After completing her studies, Erin furthered her education by attending the University of British Columbia, where she graduated with a degree in digital marketing. It was during her time at university that Erin discovered her love for social media and digital branding, ultimately leading her to establish Sparkle Media in 2013.
Since founding Sparkle Media, Erin has worked with numerous clients to help them build their brands and establish a strong online presence. Her expertise in digital marketing has led to collaborations with major companies and brands, further solidifying her reputation as a leading influencer in the industry. Erin's work and stylish home have been featured in notable publications such as People, BC Living, and The Wall Street Journal, cementing her status as a trendsetter in the world of social media and marketing.
Erin is not only a successful businesswoman but also a loving wife. She married her partner, Roberto, and the couple leads a happy and fulfilling life together. Erin's commitment to her family is as strong as her dedication to her career, and she strives to maintain a healthy work-life balance while pursuing her professional goals.
Erin's impact on the digital marketing and influencer industry is undeniable. Her innovative approach to brand building and media relations has set a new standard for success in the field, inspiring countless individuals to follow in her footsteps. Through her work with Sparkle Media and Sparkle Studio, Erin continues to empower others to harness the power of social media and create meaningful connections with their audiences.
Erin Sousa's journey from makeup artist to influencer and digital marketing expert is a testament to her passion, determination, and vision. Her dedication to her craft and commitment to excellence have earned her a place among the elite in the industry, with her work and influence reaching far beyond the digital realm. As she continues to inspire and empower others through her work, Erin's legacy will undoubtedly endure for years to come.