Eric Ruiz, born on January 15, 2002 in Barcelona, Spain, is a well-known social media influencer and Instagram star. He comes from a close-knit family, with his father, Javier Ruiz, and his mother, known as Mamá Buyer on social media. Eric also has an older brother, xBuyer, who is a fellow YouTuber, as well as two older sisters named Sandra and Nía. Growing up in Barcelona, Eric developed a passion for soccer at a young age, which would later become a prominent theme in his social media presence.
Eric began his journey as an influencer in March 2014 when he created his Instagram account, ericruiiz. Through a combination of fashion and lifestyle photo-blogging, Eric quickly gained a following for his unique style and charismatic personality. He also showcased his skills as a soccer player, which further endeared him to his growing fan base.
As his popularity soared, Eric caught the attention of major brands, leading to collaborations with food companies like Donettes and Pringles. His distinctive content and engaging posts continued to attract followers, ultimately reaching over 1.2 million on Instagram and more than 1.3 million on TikTok. Eric's success allowed him to connect with renowned soccer players such as Neymar, Luis Suárez, and Arturo Vidal, further solidifying his presence in both the fashion and sports worlds.
Aside from his social media career, Eric remains dedicated to his passion for soccer, often playing with friends and fellow influencers like Hamza Zaidi, Paul Ferrer, Salva, and Arnau Marin. His love for the sport has not only shaped his content but also afforded him unique opportunities to engage with other influencers and athletes.
Despite his busy schedule, Eric prioritizes his family and maintains a close relationship with his siblings and parents. Their unwavering support has been instrumental in Eric's journey to success, providing him with a strong foundation on which to build his career.
As Eric continues to grow his presence on social media, he remains committed to sharing his life and experiences with his followers. His authenticity and relatability have endeared him to fans worldwide, ensuring that his influence will only continue to expand in the future.