Em Sheldon, also known as EmTalks or enshelx, was born on December 22, 1993 in England. She grew up in a small town in the Yorkshire area, situated between York, Leeds, and Harrogate. From a young age, she had a keen interest in fashion, beauty, and travel.
Em started her journey as a blogger in March 2012. Initially, her blog was titled adayinthelifeofems, created with the sole intention of securing a spot in one of her university courses. However, as she delved into the world of blogging, she discovered her passion for sharing her interests in fashion and beauty with her audience.
Em's dedication and hard work paid off when she won Cosmopolitan's Blog Awards Newcomer in 2012. This recognition boosted her confidence and motivation to continue creating content that resonated with her followers. She also garnered attention for interviewing and vlogging backstage at prestigious fashion shows, as well as reporting from events like the Olympics and the BAFTAs.
Em's signature look includes her bronzed skin and bleach-blond hair. She credits Xen-tan for maintaining her tan without turning orange, a testament to her meticulous grooming routine. Her distinctive style has earned her a loyal following and cemented her status as a fashion and beauty influencer.
As a fan of music, Em has expressed admiration for artists like Ella Eyre. In 2015, she dedicated a blogpost to sharing her love for Ella's music and style. Em's ability to connect with her audience through shared interests has further solidified her reputation as a relatable and influential blogger.
Today, Em continues to expand her brand as a blogger and YouTuber. She frequently travels between her hometown and London, immersing herself in the vibrant fashion scene of the capital city. With her creative content and engaging personality, Em Sheldon remains a prominent figure in the world of fashion and beauty blogging.