Eloise Head was born on March 23, 1994, in London, England. She grew up with a love for fitness and cooking, which would later become the foundation of her successful career as a TikTok star and entrepreneur.
Before gaining fame on TikTok, Eloise worked as a personal trainer. However, her passion for cooking eventually led her to start her own social media account focused on sharing delicious recipes and cooking tutorials. In February 2017, she founded Fitwaffle, a platform where she could showcase her culinary skills and inspire others to get creative in the kitchen.
In April 2018, Eloise posted her first TikTok on the Fitwaffle account, and it wasn't long before her mouthwatering food videos started gaining attention. Her unique approach to cooking, along with her vibrant personality, quickly captivated audiences, leading to a surge in followers and likes. As of now, her TikTok account boasts over 5 million followers and more than 185 million likes, solidifying her status as a TikTok sensation.
Throughout her journey, Eloise has achieved several milestones that have further propelled her career. One of her early successes was a TikTok video from June 2019 featuring chocolate-dipped red velvet cookies, which garnered over 1 million views and 100,000 likes. Additionally, her Instagram post showcasing an Oreo fudge recipe went viral, receiving over 29 million views and catching the attention of media outlets like Fox News Online and Good Morning America.
As Eloise's popularity continued to grow, she diversified her social media presence by creating secondary Instagram accounts under the names Fitwaffle and Fitwaffle Kitchen. Combined, these accounts have amassed over 779,000 and 629,000 followers, respectively, further expanding her influence in the digital sphere.
Despite her busy schedule, Eloise occasionally shares glimpses of her personal life on TikTok, often featuring her boyfriend, Bernie. Their chemistry on screen adds a personal touch to her content, resonating with her fans on a deeper level.
Over the years, Eloise has collaborated with various brands and individuals to create engaging content and reach new audiences. In November 2021, she teamed up with Jason Bell to promote NFL UK, showcasing her versatility and ability to connect with diverse audiences.
With her unwavering passion for cooking, infectious energy, and dedication to inspiring others, Eloise Head has carved a unique path in the world of social media, leaving a lasting impact on food enthusiasts and aspiring chefs around the globe.