Elma Beganovich was born on March 29, 1986, in the United States. She and her sister Amra were raised in Bosnia but lived in various countries around the world during their upbringing, including Finland, France, Belgium, England, Spain, and Germany. Elma later attended Georgetown Law School to pursue a career in law.
Despite studying law and working as an attorney, Elma found herself craving more creativity and fulfillment in her career. Alongside her sister Amra, she took a leap of faith and left her day job to pursue their passion for fashion and beauty. This decision marked the beginning of their entrepreneurial journey.
Elma and Amra founded Club Fashionista, a platform dedicated to sharing authentic DIY tips in the realms of beauty, fashion, and travel. With a strong emphasis on creativity and empowerment, the sisters aimed to inspire others to embrace their unique sense of style and explore the world on their own terms.
In addition to Club Fashionista, Elma and Amra also own their own brand, Amra and Elma. Through this venture, they continue to make waves in the fashion industry, showcasing their innovative approach to style and self-expression.
Elma's entrepreneurial ventures have not gone unnoticed, particularly on social media. With over 700,000 followers on Instagram and a growing fan base, she has solidified her presence as a digital influencer and trendsetter. Her engaging content and authentic approach have resonated with audiences worldwide.
Elma Beganovich is recognized as a pioneering female entrepreneur in the fashion industry, alongside notable figures like Michelle Phan. Her dedication to creativity, authenticity, and empowerment has set her apart in the competitive world of digital marketing and e-commerce.
As Elma continues to evolve her brands and inspire others through her work, she remains a beacon of innovation and success. Her journey from law attorney to fashion entrepreneur serves as a testament to the power of following one's passions and embracing new opportunities.
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