Donnalyn Bartolome, known as the SMS or Social Media Sweetheart in the Philippines, was born on September 7, 1994, in Japan. She grew up in a family with a strong military background as her father, Reynaldo Mulawin, served as a Senior Chief Petty Officer in the U.S. Navy. Her mother, Tonylyn Mulawin, is a businesswoman. Donnalyn is the oldest of five siblings, with two younger brothers and two younger sisters. She spent her childhood moving around due to her father's postings in different countries.
Despite their nomadic lifestyle, Donnalyn was an ordinary girl who attended school and helped care for her younger siblings while her parents worked. It was during her teenage years that she discovered her passion for music and entertainment. Donnalyn started her career as a YouTube video blogger, sharing cover videos and personal blogs. Her infectious personality and talent quickly gained her a following, earning her the nickname Social Media Sweetheart.
Donnalyn's breakthrough in the entertainment industry came when she was signed as the first female rapper by a music label in the Philippines. She gained recognition for her unique style and empowering lyrics, paving the way for other female artists in the local music scene. In addition to her rap career, Donnalyn continued to produce content on YouTube, garnering millions of views and subscribers.
Outside of her music career, Donnalyn is known for her close-knit family and strong work ethic. She remains grounded despite her success, often sharing moments with her siblings and parents on social media. Donnalyn's dedication to her craft and authenticity have endeared her to fans, who appreciate her relatable personality and down-to-earth approach.
Aside from her music and YouTube career, Donnalyn has ventured into acting and collaborations with other artists. She appeared in the music video for Ryan Bang's song "Shopping," showcasing her versatility as an entertainer. Donnalyn continues to explore opportunities in the industry, expanding her portfolio and reaching new audiences.
Donnalyn Bartolome has cemented her place as a trailblazer in the Filipino entertainment scene, breaking barriers and inspiring a new generation of artists. With her talent, perseverance, and authenticity, she continues to make waves in the industry, leaving a lasting impact on fans and fellow creatives alike.