Doe Deere is a Russian-born business executive known for founding the popular cosmetics company Lime Crime. Her entrepreneurial journey is a testament to her creativity, passion for color, and fearless approach to makeup and fashion.
Deere was born on June 15, 1981, in Russia. At the age of seventeen, she moved to New York City, where she was inspired by the vibrant and eclectic fashion scene. In 2004, she registered the eBay account limecrime to launch her DIY fashion line, which quickly gained popularity for its bold and colorful designs.
Deere's love for colorful fashion eventually led her to explore the world of makeup. In 2008, she launched Lime Crime's first line of eccentric lipsticks, marking the beginning of her successful foray into the beauty industry.
As the founder and former CEO of Lime Crime, Deere made a name for herself by creating makeup products that were bold, daring, and unapologetically colorful. The brand quickly became known for its vibrant and unique shades, appealing to a market of makeup enthusiasts who weren't afraid to stand out.
One of Lime Crime's standout products was the Velvetines liquid lipstick, which gained a cult following for its long-lasting formula and bold colors. Deere's creative vision and commitment to quality helped Lime Crime gain a loyal customer base and solidify its position as a leader in the beauty industry.
Deere's influence extends beyond the world of cosmetics. In addition to her role at Lime Crime, she also runs her own blog called the Doe Deere Blogazine: Tales of the Unicorn Queen. Through her blog, she shares insights on fashion, life, and the creative process, inspiring her readers to embrace their uniqueness and express themselves freely.
Deere's personal style, characterized by bold colors and whimsical details, has made her a fashion icon in her own right. Her fearless approach to beauty and fashion has earned her a dedicated following of fans who admire her creativity and individuality.
Throughout her career, Deere has collaborated with various influencers and artists to expand the reach of Lime Crime. One notable partnership was with YouTuber Kelly Eden, who modeled for the brand and helped bring Deere's colorful vision to a wider audience.
Deere's passion for creativity and self-expression continues to drive her work, inspiring others to embrace their unique beauty and celebrate their individuality. Through Lime Crime, she has created a platform for self-expression and creativity, empowering people to experiment with bold, vibrant colors and express themselves freely.
As a trailblazer in the beauty industry, Deere has left a lasting impact on the world of cosmetics, paving the way for a new generation of makeup enthusiasts to embrace color and express themselves boldly.