Candra Dewi Maharani is a successful entrepreneur and the Chief Executive Officer (CEO) of the popular beauty brand Kedas Beauty. Born on February 16, 1998, in Bali, Indonesia, she has always had a passion for beauty and business.
Candra's journey to success started when she was still dating her now-husband, Candra Purnawan. Together, they decided to venture into the world of cosmetics with the founding of Kedas Beauty. With just a capital of 600 thousand rupiahs, they worked hard to establish the brand and make a name for themselves in the industry.
Prior to Kedas Beauty, Candra and her husband tried their hand at the clothing business but eventually found their true calling in beauty products. Their dedication and perseverance paid off, as by 2017, Kedas Beauty had achieved a remarkable turnover of 1 billion rupiahs, solidifying their position as a leader in the market.
Kedas Beauty has been recognized for its innovative products, winning the prestigious award for Best Cosmetics in 2022. The brand offers a wide range of beauty products, including body serums, scrubs, whitening soap, and more, catering to the diverse needs of their loyal customer base.
In addition to her role as CEO, Candra is also a social media influencer with a significant following on TikTok. Her account, @ceokedasbeauty, has amassed an impressive 12 million followers, where she shares a mix of marketing knowledge, prank videos, and comedic content.
Candra also maintains a personal Instagram account, @candradewimaharani_, where she connects with her 2 million followers through travel photos, glimpses into her personal life with her husband and friends, and traditional cultural moments that resonate with her audience.
Candra Dewi Maharani married her husband, Candra Purnawan, in 2019, and the couple continues to support each other in their business endeavors and personal lives. Their partnership is a testament to their mutual respect, love, and shared passion for entrepreneurship.
Despite her busy schedule running a successful business and engaging with her social media followers, Candra finds time to explore her heritage and cultural identity. In a post from December 2021, she showcased her traditional Balinese attire, garnering over 110,000 likes and celebrating her roots.
Candra Dewi Maharani's story is one of resilience, determination, and success. From humble beginnings, she has built a thriving beauty brand, garnered a significant online following, and continued to inspire others with her entrepreneurial spirit and creative content.
As she continues to grow her business and expand her influence, Candra remains a shining example of what can be achieved through hard work, perseverance, and a genuine passion for one's craft. Her journey is far from over, and her future endeavors are sure to leave a lasting impact on the beauty industry and beyond.