Jannik, known on Instagram as ByGramps, is a renowned Instagram star and photographer who has gained popularity for his work with his grandfather's clothing brand, GRAMPS. His Instagram account, jaadiee, boasts an impressive 2.5 million followers and his unique story has been featured in various news outlets such as Vogue, Vice, and Lad Bible. ByGramps has also had the opportunity to collaborate with high-profile brands including Gucci, Dior, Netflix, and Lego.
ByGramps' journey began in 2017 when he noticed his grandfather's growing passion for streetwear. Inspired by his grandfather's enthusiasm, ByGramps decided to capture this joy through photography and share it with the world. Together, they embarked on a shared hobby that would soon capture the hearts of millions.
ByGramps regularly posts content on Instagram featuring his grandpa, including popular series such as "Get ready with Gramps" videos, sneaker pick-ups, and style tips for different colors. Beyond showcasing their fashion adventures, ByGramps also photographs city landscapes and other models, showcasing his diverse skills as a photographer. His interests in fashion, travel, and cars are evident in his blog posts, where he shares his passions with his audience.
True to his brand, ByGramps often features both his grandfather and grandmother in his photos, modeling various clothing items from the GRAMPS brand. The bond between ByGramps and his grandparents is not only evident in their photos but also in their shared experiences and memories. With over 55 years of marriage, ByGramps' grandparents serve as an inspiration to many.
In November 2020, ByGramps made headlines when he posted a side-by-side picture of his grandfather dressed as, and posed like, Kylie Jenner. This playful tribute showcased his grandfather's versatility and sense of humor, as he also recreated outfits from fashion icons such as Kanye West and A$AP Rocky. ByGramps' ability to infuse pop culture references into his content sets him apart as a creative and innovative influencer.
From humble beginnings to international recognition, ByGramps continues to captivate audiences with his unique blend of photography, fashion, and storytelling. With a loyal following and a growing list of brand collaborations, ByGramps is a rising star in the world of social media and fashion.
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