Brian Atlas, born on September 29, 1984, in the United States, is widely recognized as the president and COO of the popular skating brand Street League Skateboarding. He has made a name for himself in the skateboarding community and beyond, not only for his executive role at SLS but also for his own successful YouTube channel, which boasts over 850,000 subscribers.
Atlas's journey to success began when he graduated from the University of Southern California in 2007 with a degree in business administration. Armed with his education and a passion for skateboarding, he quickly made a name for himself in the industry. In 2009, he was hired as the first full-time employee of Street Level Skateboarding by founder and professional skateboarder Rob Dyrdek, setting the stage for his future career.
Throughout his time at Street League Skateboarding, Brian Atlas has been instrumental in ushering in a new era of action sports coverage. His innovative approach to marketing and promotion has helped elevate the brand to new heights, garnering attention from industry insiders and fans alike. In May 2014, he was profiled in Sports Business Daily as one of the key figures driving this change in coverage, solidifying his reputation as a rising star in the industry.
One of Atlas's crowning achievements came in 2015 when his coverage of the Tampa Pro Finals went viral, amassing over 5 million views on YouTube. This milestone not only showcased his talent for creating engaging content but also solidified his position as a leading figure in the world of skateboarding media.
In addition to his role at Street League Skateboarding, Brian Atlas later took on the position of president and COO of Dyrdek Machine, further expanding his influence in the industry. His innovative ideas and strategic vision have helped propel both companies to success, cementing his reputation as a dynamic and forward-thinking leader.
Outside of his professional endeavors, Brian Atlas calls Beverly Hills, California, home. His dedication to his work and his passion for skateboarding have not gone unnoticed, and he continues to inspire those around him with his drive and ambition.
As Brian Atlas continues to make waves in the world of skateboarding and media, it is clear that his influence will only continue to grow. With his unique blend of creativity, business acumen, and passion for the sport, he is truly a force to be reckoned with in the industry.