Aurora James, born on December 7, 1984 in Toronto, Canada, was introduced to the world of fashion from an early age by her mother who was a collector of unique and high-end pieces. James developed a keen eye for design and style, which would eventually lead her to pursue a career in the fashion industry.
At the age of 15, James embarked on her journey in the fashion world by completing her first internship with Next Models in Toronto. This experience solidified her passion for fashion and set her on a path towards success in the industry. After completing her internship, James went on to study fashion and journalism at Ryerson University, further honing her skills and knowledge in the field.
In January of 2013, Aurora James took a leap of faith and founded her own fashion label, Brother Vellies. The brand quickly gained recognition for its unique designs and commitment to sustainability, with a focus on using ethically sourced materials and working with local artisans.
In 2014, James launched her first Spring Collection, showcasing her talent and creativity as a designer. The collection was well-received by the fashion community, further solidifying James' reputation as a rising star in the industry.
Throughout her career, Aurora James has collaborated with a number of prestigious brands and organizations, serving as a creative consultant for Elite, Gen Art, Woolly Pocket, and Thomas Wylde. Her innovative and forward-thinking approach to design has earned her accolades and recognition from industry peers.
With over 240,000 followers on her Instagram account, @aurorajames, James has built a dedicated following of fashion enthusiasts who admire her unique aesthetic and commitment to sustainability.
Outside of her work in the fashion industry, Aurora James is known for her passion for travel, art, and culture. She draws inspiration from her experiences around the world, infusing her designs with elements of different cultures and traditions.
James' upbringing in Toronto has had a significant influence on her design aesthetic, blending urban sophistication with a touch of bohemian flair. Her eclectic style and attention to detail have set her apart as a designer to watch in the fashion world.
Aurora James' innovative approach to fashion design and commitment to sustainability have set her apart as a trailblazer in the industry. Her work with Brother Vellies has garnered critical acclaim and established her as a leader in the movement towards ethical and eco-conscious fashion.
As she continues to push boundaries and challenge conventions in the fashion world, Aurora James remains a driving force for change and progress. Her dedication to craftsmanship, creativity, and social responsibility serves as an inspiration to aspiring designers and industry professionals alike.